Let's Say a Company That Makes a Consumer Product Such

question 30

Multiple Choice

Let's say a company that makes a consumer product such as laundry detergent asks customers to write a testimonial about the product in exchange for a small chance of winning a small prize.What does cognitive dissonance theory predict will happen to consumers who participate and write the testimonial?

• A) They will feel positive emotions.
• B) They will feel negative emotions.
• C) They will come to hold more positive attitudes toward the product.
• D) They will come to hold more negative attitudes toward the product.

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Definitions:

Audience's Needs

The requirements or expectations that listeners or viewers have from a communication, presentation, or entertainment source.

Planning Presentations

The process of organizing and preparing the content, structure, and delivery of a presentation to effectively communicate with an audience.

Verbal Fillers

Words or phrases, often lacking substantive information, used during speech to fill pauses or hesitations.

Pronouncing

The act of making the sound of a word or letters in the correct way.