Jeff Believes in Saving the Environment but Finds Himself Throwing

question 39

Multiple Choice

Jeff believes in saving the environment but finds himself throwing away aluminum cans because his college campus does not recycle. He may experience an aversive emotional state due to the inconsistency between his attitudes and his behavior. This is an example of

• A) the elaboration likelihood model.
• B) induced compliance theory.
• C) self-affirmation theory.
• D) cognitive dissonance theory.

---

Definitions:

Tariff

A tax or duty to be paid on a particular class of imports or exports.

Consumer Ethnocentrism

The tendency to believe that it is inappropriate, indeed immoral, to purchase foreign-made products.

Economic Integration

The process by which countries reduce barriers to trade and coordinate their economic policies to improve economic cooperation and integration.

Global Marketing

The process of conceiving and executing marketing activities that recognize the differences and similarities across international boundaries.