Stacie Listens to a Radio Commercial for Toothpaste

question 24

Multiple Choice

Stacie listens to a radio commercial for toothpaste.She finds the soothing voice of the announcer appealing,so she buys the toothpaste he advocates.This illustrates the research finding that when people primarily attend to aspects of a message that are tangential to the substance of the message,they are taking the ________ route to persuasion.

• A) central
• B) distinct
• C) peripheral
• D) indirect

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Definitions:

Past-due Accounts

Financial accounts that have not been paid by the due date, often leading to additional fees.

Collection Letter

A written communication sent by a creditor or a collection agency to a debtor, requesting payment of an overdue account.

Days Past Due

The number of days that have elapsed since a payment or obligation was due.

Time Limit

A specific period within which something needs to be completed or achieved.