You Are Asked to Design an Antismoking Pamphlet

question 67

Multiple Choice

You are asked to design an antismoking pamphlet. You decide to put a frightening photograph of a lung-cancer victim on the cover. According to Howard Leventhal and his colleagues' (1967) research, your message will be more likely to reduce smoking if you also provide

• A) examples of famous people who died of cancer.
• B) suggestions for how to quit smoking.
• C) illness and mortality statistics.
• D) testimonials about how easy it is to quit smoking.

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Definitions:

Contractual Relations

Refers to the legal bonds and obligations created between parties who enter into a contract.

Tort Liability

Legal responsibility that arises from civil wrongs causing harm or loss, not arising from contract law.

Tort Liability

Legal responsibility arising from a civil wrong or injury for which a court remedies in the form of damages.

Civil Liability

involves a legal obligation that arises in civil lawsuits as opposed to criminal proceedings, where an individual is held responsible for damages or injuries caused to another party.