Which of the Following Slogans Is Most Likely to Persuade

question 61

Multiple Choice

Which of the following slogans is most likely to persuade members of an independent culture to buy a sunscreen product?

• A) "Keeps your skin looking young and healthy"
• B) "The surefire way to prevent skin cancer"
• C) "Nip premature aging in the bud"
• D) "The antiwrinkle solution"

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Definitions:

Compliance

The act of conforming to the wishes, demands, or regulations of others, often to fit in with a group or society.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or societal standards.

Social Preference

The phenomena by which individuals display a greater affinity or liking for some people, objects, or activities over others within a social context.

Reciprocal Concessions

A negotiation strategy where each party makes adjustments to their demands to reach a mutual agreement.