Distinguish Between the Central and Peripheral Routes to Persuasion

question 58

Essay

Distinguish between the central and peripheral routes to persuasion.Then describe the conditions under which people are more likely to take one route over the other.

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Definitions:

Shareholders

Individuals or entities that own shares of stock in a corporation, giving them a stake in the company's ownership, profits, and decisions.

Profit

The profit achieved when the revenue from a business activity surpasses all associated expenses, costs, and taxes required for that activity.

Ethical Climate

The moral atmosphere of a business environment, defined by the company's policies, practices, and behaviors that influence ethical decision-making.

Donates

The act of giving or contributing something, such as money, goods, or time, voluntarily to a cause, organization, or individual in need.