Using "Teasers" in Electronic Media as a Way to Pull

question 71

Multiple Choice

Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document is

• A) acceptable, as long as the payoff is valuable and legitimate.
• B) appropriate only when large purchases are not involved.
• C) unethical and should always be avoided.
• D) never appropriate for microblogging sites.

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Definitions:

Quartiles

Divisions of a data set into four equal parts, representing the distribution of values within the data set.

Sample Z-score

A measure indicating the number of standard deviations a data point is from the mean of its sample.

Standard Deviation

A gauge for assessing the extent of scatter among numbers in a group.

Boxplot

A graphical representation of data points that displays the distribution's quartiles, median, and potential outliers.