In Corresponding with Customers, Making Statements Such As, "Thank You

question 23

Multiple Choice

In corresponding with customers, making statements such as, "Thank you for purchasing the most durable notebook computer you can buy" is

• A) a good way to build customer relationships.
• B) an important part of all negative responses to claim letters.
• C) to be avoided in routine positive messages.
• D) all of the above.

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Definitions:

Geometric Average Return

The average rate of return of an investment calculated by multiplying n variables and then taking the n-th root.

Dividends

Profits distributed by a corporation to its members, typically in the form of payments.

Expected Rate Of Return

The anticipated amount of profit or loss an investment generates, based on historical or estimated performances.

Standard Deviation

A measure of the amount of variability or dispersion of a set of values; used in finance to represent the volatility of an investment.