If You Can't Be Sure Which Medium Will Be Best

question 68

Multiple Choice

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience, you should

• A) select the one that is easiest to use (such as email).
• B) choose one at random and see how well it works.
• C) choose the one that is most economical.
• D) use two or more media at the same time.

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Definitions:

Old Spice High Endurance

A line of personal care products offered by Old Spice, designed to provide long-lasting fragrance and protection.

Sales Promotion

Short-term marketing strategies designed to stimulate quicker or greater purchase of products or services by consumers or traders.

Teenage Boys

Young male individuals typically aged between 13 and 19 years old.

Messages Differ

The concept that communication can vary in content, tone, and intent, depending on the context or receiver.