When It Comes to Persuasive Messages, the Direct Approach

question 43

Multiple Choice

When it comes to persuasive messages, the direct approach

• A) does not require inclusion of justifications or explanations.
• B) is used only by top management.
• C) is often preferable with a receptive audience.
• D) is rarely used.

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Definitions:

Cognitive Styles

The preferred way an individual processes information, differing across people, such as visual versus verbal style, or analytical versus intuitive thinking.

Learning Styles

Theories suggesting that individuals vary in how they best acquire information, with preferences for visual, auditory, kinesthetic, or other types of learning modalities.

Strategic Intelligences

The capabilities to understand and address large-scale, complex problems and challenges, typically in the context of organizational and geopolitical strategies.

Highly Verbal

Describes individuals who possess a strong ability to use language effectively and expressively.