The Purpose of the Interest Section of a Persuasive Message

question 65

Multiple Choice

The purpose of the interest section of a persuasive message is to

• A) capture attention.
• B) increase the audience's desire to take the action recommended in the message.
• C) show that your product is well-suited to your audience.
• D) get the reader to act immediately.

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Definitions:

Principles

Fundamental truths or propositions that serve as the foundation for a system of belief or behavior.

Abraham Maslow

A pioneering psychologist best known for creating Maslow's hierarchy of needs, a theory in human psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

Fulfil Potential

The process of realizing or achieving one's maximum capabilities or possibilities in any given area or field.

Drive to Grow

An intrinsic motivation or internal force that propels individuals towards personal development and fulfillment.