In Marketing and Sales Messages, What Is the Primary Difference

question 38

Multiple Choice

In marketing and sales messages, what is the primary difference between selling points and benefits?

• A) Selling points focus on the user rather than the product.
• B) Selling points focus on the product rather than the user.
• C) Selling points are positive whereas benefits are not.
• D) None of the above is correct.

---

Definitions:

Apples

Edible fruits from the apple tree, used in various cuisines and known for their health benefits.

Utility Function

A mathematical representation in economics that describes how different goods or bundles of goods satisfy a consumer's needs and preferences.

Budget Constraint

An economic model representing all the combinations of goods and services a consumer can afford, given their income and the prices of goods.

Income

The financial gain or money received by an individual or household from various sources like work, investments, or transfers, over a period of time.