A Common Effective Approach to Presenting the Benefits of a Product

question 12

Multiple Choice

A common effective approach to presenting the benefits of a product is to

• A) list the features, and challenge the audience to figure out the benefits.
• B) describe them with highly complex terms.
• C) choose one direct benefit and one indirect benefit.
• D) show them in a list or a table.

---

Definitions:

Accounting Profit

The difference between total revenue and explicit costs.

Economic Profit

The difference between total revenue and total costs, including explicit and implicit costs.

Implicit Costs

The opportunity costs of using resources that a firm already owns to produce goods or services instead of earning money from these resources elsewhere.

Accounting Costs

Expenses recognized in a company's financial statements or accounts, representing outlays related to its operations and maintenance.