The Interest Phase of a Sales Message Should

question 93

Multiple Choice

The interest phase of a sales message should

• A) emphasize attractive features and important details.
• B) begin with a "hard sell" that makes audiences want to hear more.
• C) help the audience understand how your idea will benefit them.
• D) avoid any attempts at answering potential objections.

---

Definitions:

Economic Profit

The total revenue of a business minus its explicit and implicit costs, representing the surplus remaining after accounting for all costs, including opportunity costs.

Accounting Profit

The net income of a company after subtracting all costs and expenses from total revenues, as shown in the financial statements.

Competitive Market

A market structure characterized by many buyers and sellers, free entry and exit, and products that are close substitutes, leading to price determination through supply and demand.

Average Total Costs

The total cost of production (fixed and variable costs combined) divided by the quantity of output produced, representing the cost per unit of output.