When Your AIDA Message Uses an Indirect Approach and Is

question 18

Essay

When your AIDA message uses an indirect approach and is delivered by email, what are two goals to keep in mind as you write the subject line?

---

Definitions:

Investor Relations

The department within a public company that is responsible for managing and communicating information to investors and financial analysts.

Chief Executive Officer

The highest-ranking executive in a company, responsible for making major corporate decisions, managing overall operations, and acting as the main point of communication between the board of directors and corporate operations.

Thought Leadership

A high-level communications tactic in which a company or organization produces a survey, in-depth research, or a detailed point of view on a major issue or trend in the marketplace or society.

Industry Expert

An individual recognized for their specialized knowledge, experience, and authority in a specific field or industry, often consulted for insights and analysis.