When a Business Plan Is Written After a Company Is

question 44

Short Answer

When a business plan is written after a company is operating, it tends to serve as a ________.

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Definitions:

Distribution Intensity

The level of market coverage achieved by distributing a product widely, selectively, or exclusively.

Omnichannel Strategy

A multi-channel sales approach that provides the customer with an integrated shopping experience, whether they're shopping online, by telephone, or in a brick-and-mortar store.

Exclusive Distribution

A distribution strategy where a product is available for sale through only one or a few selected retailers or channels.

Supply Chains

refer to the interconnected network of organizations, people, activities, information, and resources involved in supplying a product or service from supplier to customer.