Examlex
The general purpose of any proposal is to get your audience members to change their minds about some important issue.
Marginal Utility
The surplus satisfaction or utility experienced by an individual from consuming an extra unit of a particular good or service.
Utility Maximization
The process by which individuals allocate their resources to maximize their satisfaction or utility.
Diminishing Marginal Utility
The principle that as a person increases consumption of a product, there is a decline in the additional satisfaction or utility that person gains from consuming one more unit of the product.
Additional Utils
The extra satisfaction or utility a consumer receives from consuming one more unit of a good or service.
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