You're Sending an Unsolicited Proposal to a Local Restaurant in an Effort

question 26

Multiple Choice

You're sending an unsolicited proposal to a local restaurant in an effort to become their primary food vendor. The letter of transmittal to accompany the proposal should follow the format for

• A) persuasive messages.
• B) good-news messages.
• C) bad-news messages.
• D) routine messages.

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Definitions:

Communication Channels

The mediums through which information is transmitted from a sender to a receiver, including digital, print, and verbal forms.

Marketing Professionals

Individuals who work to promote, sell, and distribute products or services to customers.

Personal Selling

A direct form of selling where salespeople interact face-to-face with the customers to explain and sell their products or services.

Marketing Communications

The various methods and channels used by a company to convey its marketing messages to the target audience, including advertising, public relations, social media, and more.