You've Been Asked to Give a Presentation on Cybercrime

question 78

Essay

You've been asked to give a presentation on cybercrime. List two steps that can help you define the main idea of your presentation, and then provide an example of the second step.

Understand the benefits of branding for different stakeholders within a firm.

Learn how popular culture and influencers can impact brand equity.

Understand the benefits and challenges of branding strategies.

Recognize the consequences of failing to adapt brand strategies in changing markets.

---

Definitions:

Negative Interpretations

A cognitive distortion where an individual consistently perceives situations in a more negative light than is warranted.

Learning Perspective

A psychological approach that focuses on how people are influenced by their environment and how learning is impacted by biological, psychological, and sociocultural factors.

Abnormal Behavior

Activities or actions that diverge significantly from the norm or standard in a given culture or society, often leading to psychological distress or dysfunction.

Learned Responses

Behaviors that are developed as a result of experience or conditioning.