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Scenario 10-1
For four months you have been employed as the part-time HRM for TS Inc., a small Canadian aviation company. In the past, recruitment and selection rested on the shoulders of the president and, like most small companies, TS Inc. used employee referrals and an informal interview processes in selecting employees. Since you have been hired, you have guided management through several stages of the recruitment and selection process to hire an aircraft maintenance engineer. TS Inc. has used proper selection methods such as screening, testing, and structured interviews but is not sure about how to integrate the data from these various sources. In the past, the president relied on his gut feeling about applicants and made poor hiring decisions.
-Refer to Scenario 10-1. Why would TS Inc. management be concerned about false positive errors?
Creative Briefs
Documents that outline the objectives, target audience, key messages, and tone for marketing or advertising campaigns.
Content Unit
A content unit is a specific piece of content, such as an article, video, or image, designed to be consumed by the audience in a digital environment.
Channel Plan
A strategy that outlines the specific media channels to be used for marketing and advertising efforts, ensuring alignment with target audience and goals.
Buzz-Worthy Content
Content that generates a lot of interest and excitement, often becoming the subject of conversations and shareable on social media.
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