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Two Commonly Used Methods of Assessing a Job Applicant's Personal

question 61

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Two commonly used methods of assessing a job applicant's personal history are:


Definitions:

Aided Recall Test

A performance metric in which respondents are asked to recall advertisements based on clues they receive to help stimulate their memory.

Unaided Recall Test

A measure of memory in which participants are asked to remember information without being given cues or hints.

Benchmark Test

An evaluation or test that uses a set of standards or an established reference point to measure the performance of a product or service.

Pretest

An evaluation of advertisements by a sample of targeted consumers before an ad campaign begins.

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