The Danser Company Expects to Have Sales of $30,000 in January

question 50

Multiple Choice

The Danser Company expects to have sales of $30,000 in January, $33,000 in February, and $38,000 in March. If 20 percent of sales are for cash, 40 percent are credit sales paid in the month following the sale, and 40 percent are credit sales paid 2 months following the sale, the cash receipts from the sales in March are:

• A) $55,000.
• B) $47,400.
• C) $38,000.
• D) $32,800.
• E) $30,000.

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Definitions:

Product Placement

Inclusion of a product in nontraditional situations, such as in a scene in a movie or television program.

Public Service Advertising

Advertisements intended to promote public welfare and awareness about social, health, or environmental issues.

Marketing Communications

The process of using various communication channels and tools in combination to deliver a clear, consistent, and compelling message about an organization and its products.

Loyalty Programs

Marketing strategies designed to encourage customers to continue to shop at or use the services of businesses associated with each program.