Rogers' Theory of Personality Is Associated with a Particular View

question 71

Multiple Choice

Rogers' theory of personality is associated with a particular view of human nature. That view is reflected in which of the following statements?

• A) to the extent that people are as Freud pictured them they are neurotic.
• B) human nature is basically negative.
• C) self-actualization is essentially the same as Freud's concept of socialization.
• D) people are basically sinful.

Recognize different psychological theories (Freud, Jung, Horney, Adler) and their relevance to marketing strategies.

Identify the role of motivational research in understanding consumer choices and behaviors.

Learn about the Freudian structures of personality (id, ego, superego) and their symbolic implications in marketing.

Understand how personality affects purchasing decisions and consumer preferences.

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Definitions:

Intuitive

Pertaining to using or based on what one feels to be true even without conscious reasoning; instinctive.

Programmed Decisions

Decision-making processes that are routine and repetitive, often automated or guided by established policies and procedures.

"If-then" Decision Rules

Logical constructs used in decision-making that trigger specific actions if certain conditions are met.

Framing Error

A cognitive bias where information is perceived and interpreted through a subjective lens, potentially leading to misconceptions.