In Higgins' Research, Personal Standards Relevant to One's Own Performance

question 26

Multiple Choice

In Higgins' research, personal standards relevant to one's own performance are called

• A) motives.
• B) traits.
• C) self-guides.
• D) self-efficacy.

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Definitions:

Cow Feed

Food specifically formulated or suitable for feeding cattle.

Consumption

Refers to the total amount of goods and services purchased and used by consumers over a period of time.

Utility Function

A mathematical representation of how a set of choices maps to their associated levels of happiness or satisfaction for an individual or entity.

Reservation Price

The maximum price a consumer is willing to pay for a good or service, or the minimum price a seller is willing to accept.