Brian Is Practitioner Who Provides Direct Services to a Child

question 2

Essay

Brian is practitioner who provides direct services to a child who engages in food selectivity in a clinic setting. Jenny is a researcher who has a research program focusing on utilizing differential reinforcement for food selectivity. Given how practitioners and researchers differ in focus, describe how Brian and Jenny's focus for food selectivity differs.

---

Definitions:

Cluttered Media Environment

A situation where consumers are bombarded with a high volume of advertising across various media, making it hard for single messages to stand out.

Recall, Recognition

Relates to the ability of consumers to correctly identify a brand or product they have previously been exposed to, from memory (recall) or when seeing it again (recognition).

Purchase Intent

Purchase intent refers to a customer's likelihood or willingness to buy a product or service, based on factors like interest, desire, and the feasibility of the purchase.

Attractiveness

A subjective quality that makes something appealing or desirable to individuals.