One Theme of This Chapter Is to Show How Anthropologists

question 29

Essay

One theme of this chapter is to show how anthropologists can generate hypotheses based on modern primate data to use to test against evolving hominids. Discuss three of these applications of primate data to humans.

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Definitions:

Wasted Coverage

Situations where marketing efforts reach individuals outside the target market, resulting in inefficiency and wasted resources.

Media Divergence

The trend of media platforms and outlets becoming more varied and specialized, catering to niche audiences and interests.

Advertising Spillover

The effect that advertising for one product or brand has on another due to overlap in customer base or market.

Cord-Cutting

The trend of consumers cancelling or forgoing traditional cable or satellite television services in favor of streaming or Internet-based alternatives.