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When using the intention-to-treat method to deal with non-compliance:
Marketing Mix
A blend of factors that can be controlled by a company to influence consumers to purchase its products. These factors typically include product, price, place, and promotion.
Logistical Services
Services that facilitate the movement, storage, and processing of goods throughout the supply chain, including transportation, warehousing, and customs brokerage.
Customer Service
The help and service offered by a business to individuals who purchase or utilize its products or services.
Logistics Costs
The total expenses incurred in moving goods from their point of origin to the final consumer, including transportation, warehousing, and handling fees.
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