To Use the TSS Formula

question 10

Multiple Choice

To use the TSS formula,

• A) raw scores have to first be converted to z-scores.
• B) a mean has to be specified.
• C) a standard deviation has to be specified.
• D) All of the above are true.

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Definitions:

Guidelines

Recommendations or rules that provide direction on how to do something in a consistent manner.

Audience Analysis

The evaluation of the interests, demographics, and needs of the individuals a message or campaign is targeting.

Persuasive Message

A communication designed to influence the attitudes, beliefs, or actions of the recipient by presenting compelling arguments.

AIDA Model

A marketing framework that outlines the stages a customer goes through: Attention, Interest, Desire, and Action.