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When interpreting a significant main effect in a factorial ANOVA
Normative Approach
A method or strategy that is based on norms, or standards and values considered to be typical or correct for a specific group.
Brand Purpose
The reason a brand exists beyond making a profit, often reflecting its values and the social or environmental benefit it seeks to provide.
Ethical Framework
A structured set of guidelines or principles designed to guide decision-making and conduct, particularly regarding moral or ethical issues.
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