Acme Software (Scenario) Acme Software Is a U.S.-Based Maker of Software Products for Software

question 31

Multiple Choice

Acme Software (Scenario)
Acme Software is a U.S.-based maker of software products for the health care industry. Recently Acme has been investigating whether it would be beneficial to internationalize some of its value-chain activities. Acme hires a consulting group to help determine which, if any, value-chain activities could be conducted abroad to promote business growth. The consulting group identifies two health care software development companies in India that could provide programming services at a lower cost than Acme's current expenditures for programming. In addition, the consultants conduct international market research that shows that German health care companies have a strong demand for the type of software that Acme offers.
-Which of the following activities in Acme's value chain would be internationalized if Acme decides to establish a development contract with one of the Indian software firms?

• A) sales
• B) distribution
• C) marketing
• D) procurement

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Definitions:

Deindividuation

This psychological phenomenon occurs when individuals immersed in a group lose their sense of individual identity, often resulting in a detachment from personal responsibility and an increase in impulsive behaviors.

Colliding Cultures

The clash that occurs when different cultural values, beliefs, practices, or attitudes interact, often leading to conflict or misunderstanding.

Normative Social Influence

Influence resulting from a person’s desire to gain approval or avoid disapproval.

Conformity

The process of aligning one's attitudes, beliefs, and actions with the norms, policies, or expectations of a group or society.