Super Cola (Scenario) U.S.-Based Super Cola, One of the Top Five Cola Manufacturers

question 43

Multiple Choice

Super Cola (Scenario)
U.S.-based Super Cola, one of the top five cola manufacturers, has previously attempted to enter the Asian beverage market with little success. Lacking the name recognition of its competitors, Super Cola was unable to gain market share and ceased shipping its products overseas after six months. Super Cola realizes that the large Asian market would be extremely profitable, but the company requires a new strategy. Consultants hired by Super Cola propose two different methods for entering the market: licensing and franchising.
-Which of the following would occur if Super Cola entered into a licensing agreement with the Asian beverage manufacturer, Tsang Cola?

• A) Super Cola would distribute the product manufactured by Tsang Cola.
• B) Super Cola would produce and Tsang Cola would distribute the product.
• C) Tsang Cola would produce and distribute Super Cola's product for a specified period of time.
• D) Super Cola would both produce as well as distribute its product in Asia.

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Definitions:

Triangular Model

A psychological theory, often associated with love, which posits that intimate relationships are comprised of three components: intimacy, passion, and commitment.

Consummate Love

A term from Sternberg's Triangular Theory of Love, referring to a complete form of love that combines intimacy, passion, and commitment.

Consummate Love

A theory proposed by psychologist Robert Sternberg that describes a complete form of love consisting of three components: intimacy, passion, and commitment.

Triangular Model

Often refers to the Triangular Theory of Love, which outlines three components of love: intimacy, passion, and commitment.