Polycentric Orientation Refers to ________

question 27

Multiple Choice

Polycentric orientation refers to ________.

• A) a host-country mind-set in which the manager develops a strong affinity with the country in which she or he conducts business
• B) the use of one's own culture as the standard for judging other cultures
• C) a collectivist mind-set, which emphasizes conformity, duty, prescribed roles, and sacrifice for the greater good
• D) the tendency to rely on elaborate verbal explanations, putting much emphasis on spoken words

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Definitions:

Funeral Home

A business establishment that provides services related to the burial, cremation, and memorialization of deceased individuals.

Foreign Markets

The markets outside the domestic boundaries of a country where businesses seek to expand their operations and sales.

Market Development

A marketing strategy that focuses on selling existing goods and services to new customers.

Market Penetration

The process or strategy of entering a market and establishing a significant presence within that market.