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Describe the three strategic objectives for creating a competitive advantage in international business as proposed by Bartlett and Ghoshal. Provide an example to illustrate each objective.
Environmental Regulations
Laws and rules designed to protect the environment that set limits on pollution, require permits for certain activities, and impose penalties for violations.
Special Interests
Groups that seek to influence governmental or organizational decisions in favor of their specific concerns or objectives.
Transaction Costs
Expenses incurred when buying or selling goods or services, including search, bargaining, and enforcement costs of a deal.
Air Quality
The condition of the air based on the amount of pollution present; influences environmental and human health.
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