Which of the Following Tasks Should Be Performed Directly Before

question 4

Multiple Choice

Which of the following tasks should be performed directly before a company, that is assessing the global market opportunity, estimates its sales potential?

• A) analyze the company's readiness to internationalize
• B) screen countries to identify target markets
• C) assess industry market potential
• D) choose qualified foreign business partners

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Definitions:

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including consumer preferences, competition, and market trends, to support decision-making.

Carmex

A brand known for its range of lip balm and skincare products.

Social Media Properties

Digital platforms and channels owned by companies that facilitate the creation and sharing of information, ideas, and other forms of expression via virtual communities.

Statistical Forecasting

The process of using statistical methods to predict future values based on past data and trends.