Screening Countries to Identify Attractive Target Markets Is the First

question 64

True/False

Screening countries to identify attractive target markets is the first step toward internationalization.

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Definitions:

Emotion Work

The effort to manage one's own emotions to meet the emotional requirements of a job or social roles.

Display Rules

Sociocultural norms that dictate appropriate emotional expressions in various contexts.

Feelings Rules

Cultural norms dictating the appropriate emotions to be felt and expressed in various social situations.

Deep Acting

The process of managing emotions by actually trying to feel the emotions one is attempting to display, as opposed to merely acting them out.