Examlex
Which of the following market research tools relies on known information about one product to infer the market potential of another product?
Customer Segments
The division of potential or existing customers into groups based on shared characteristics, to tailor marketing strategies and product offerings more effectively.
Supply Chain Responsiveness
The agility of a supply chain in responding to changes in demand, supply, and market conditions to maintain service levels and customer satisfaction.
Substitute Similar Products
Products that can be used in place of one another due to similarities in functionality, quality, or purpose.
Short Lead Times
The brief period between the initiation of a process and its completion, often associated with the efficiency of production or supply chain operations.
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