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Small Business Intermediaries (Scenario)
Mary's Mosaics is a small business in California that creates custom-designed decorative items from mosaic tiles and glass. The international e-commerce created for Mary's Mosaics generates the majority of the firm's business, although the firm also sells items to U.S. retailers for domestic sale. Mary Boyd, the CEO of Mary's Mosaics, recently received an order from a Spanish retailer for $20,000 worth of mosaic items. Similar orders have been placed from importers in Australia, England, and Canada. Mary needs to identify appropriate foreign intermediaries for each market.
-Which of the following should be established by Mary's Mosaics to avoid intermediary difficulties?
Two-tailed Test
A statistical test that allows for the exploration of relationships in both directions, enabling the detection of significant differences regardless of the direction.
Significant
Pertaining to results in statistical analysis, significant means the findings are unlikely to have occurred by chance and indicate a real effect or relationship.
Z-statistic
A statistical measure that quantifies the difference between a sample statistic and its population parameter, measured in units of the standard deviation.
Z-test
A statistical test used to determine whether there is a significant difference between the mean of a sample and the mean of a population, or between the means of two populations.
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