Large MNEs Use Exporting as a Manner of Initial Internationalization

question 3

True/False

Large MNEs use exporting as a manner of initial internationalization, but once they build large manufacturing facilities abroad, the firm no longer exports many products due to the high costs involved.

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Definitions:

Brand Equity

The set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.

Merchandise

Goods that are bought and sold in business; the commodities or products available in the market.

Atmospherics

The use of space, color, lighting, scents, and sounds within a retailer's environment to influence the perception and behavior of customers.

Unique Image

A distinctive visual or brand identity that sets a product, person, or company apart from its competitors.