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Explain How Licensing Works as an Entry Strategy into Foreign

question 79

Essay

Explain how licensing works as an entry strategy into foreign markets. Describe the risks faced by technological firms that enter licensing agreements in foreign countries.


Definitions:

Copyright Act

Legislation that protects the rights of creators by granting them exclusive rights to use, distribute, and reproduce their works for a certain period.

Confidential Information

Sensitive information that is not publicly available and is protected by law or contract to prevent unauthorized disclosure.

App Development

App development is the process of creating software applications for devices, particularly mobile phones and tablets, involving design, programming, testing, and deployment.

Trade Secret

A type of confidential business information which provides an enterprise a competitive edge and is therefore kept secret.

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