A Global Market Segment Refers to ________

question 61

Multiple Choice

A global market segment refers to ________.

• A) a group of customers who share similar characteristics across many national markets
• B) a group of customers belonging to the same generational group within a country
• C) a group of less-affluent customers in the global market
• D) a group of buyers in the international market who are largely unaffected by changes in pricing

---

Definitions:

Mainland

The principal landmass of a country or continent, as distinguished from islands or peninsulas.

Island Chain

A series of islands closely located, often formed by volcanic activity, which can be found in oceans and seas around the world.

Economic Service

Services that lead to the production of economic value, including industry, banking, transportation, and any service contributing to the economy.

Wild Species

Plants, animals, and organisms that grow or live wild in an area without being introduced by humans.