Which of the Following Is True with Regard to Positioning

question 86

Multiple Choice

Which of the following is true with regard to positioning?

• A)Unlike branding, positioning is not intended to evoke the specific attributes that consumers associate with a product.
• B)More often than not, positioning dilutes brand equity.
• C)Through positioning, firms emphasize differences from competitors' offerings.
• D)Positioning refers to the process of scaling up production in a market characterized by high demand.

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Definitions:

Labor

Work performed by people that contributes to the production of goods and services in an economy.

Marginal Tax Rate

The rate at which the last dollar of income is taxed, indicating the percentage of additional income that is taken as tax.

Worker

An individual engaged in some form of productive labor, either as an employee, contractor, or self-employed person, contributing to the production of goods and services.

Producer Surplus

The difference between the amount a producer is paid for a good compared to the least amount they would accept to produce the good.