A Furniture Company That Makes Its Marketing Program Elements Uniform

question 50

Multiple Choice

A furniture company that makes its marketing program elements uniform, targeting entire regions with similar products, is demonstrating ________.

• A)product diversification
• B)customization
• C)standardization
• D)adaptation

---

Definitions:

Break-Even Analysis

A calculation to determine the point at which revenue received equals the costs associated with receiving the revenue, helping businesses to identify profitability thresholds.

PERT

An acronym for Project Evaluation and Review Technique, a project management tool used to plan, schedule, and control large projects.

Performance Milestone

Specific goals or targets reached in the progression of a project or performance of an individual or team, marking significant achievements or stages of development.

Variable Costs

Costs that change in proportion to the level of output or activity in a business.