International Advertising (Scenario) Quik-Vac Corporation, a U.S.-Based Company, Manufactures Small, Inexpensive Vacuum Cleaners

question 36

Multiple Choice

International Advertising (Scenario)
Quik-Vac Corporation, a U.S.-based company, manufactures small, inexpensive vacuum cleaners that work on rechargeable batteries. Quik-Vac customers typically live in small apartments where a large vacuum cleaner is neither necessary nor easy to use. Quik-Vac managers believe there is a market for the vacuum cleaners outside of the United States, especially in communities where living space is limited. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.
-Which of the following can be reasonably inferred if Quik-Vac places increased emphasis on international promotional activities?

• A) that it intends to scale down production of vacuum cleaners
• B) that it is disinclined to enter emerging markets
• C) that it intends to stimulate an initial purchase, immediate purchase, or increased purchases of its products
• D) that it is overly dependent on foreign intermediaries

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Definitions:

Hypnotist

A practitioner who induces a state of consciousness in a person in which they purportedly lose the power of voluntary action and become highly responsive to suggestion or direction.

Plausible

An adjective describing something that appears to be reasonable or probable, making it worthy of belief or acceptance.

Hypnosis

is a trance-like state of focused attention and enhanced suggestibility, often used for therapeutic purposes to access subconscious thoughts and behaviors.

Vivid

This term describes perceptions, images, or memories that are strikingly clear, detailed, and intense, making them easily remembered or hard to ignore.