________ Refers to the Number of Distributors or Other Intermediaries

question 68

Multiple Choice

________ refers to the number of distributors or other intermediaries that it takes to get the product from the manufacturer to the market.

• A) Channel depth
• B) Marketing mix
• C) Channel length
• D) Social network

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Definitions:

Direct Material

Raw materials that can be directly identified and allocated to the production of specific goods or services.