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Effective Communications
The art and technique of sharing information in a way that the message is successfully received, understood, and responded to.
Symbolic-interpretive
An approach in social science that focuses on understanding the role of symbols, meanings, and interpretations in human behavior and organizational culture.
James Grunig
A prominent figure in the field of public relations, known for his theories on public relations models, especially the two-way symmetrical model.
One-way Symmetrical
A communication model where messages are sent from an organization to its publics without expecting or incorporating feedback, focusing on persuasion.
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