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If NPV is negative:
Store Image
The perception or overall impression consumers have of a retail outlet based on its products, services, and atmosphere.
Merchandise Suitability
The appropriateness of a product in meeting the specific needs or desires of a consumer group.
Decompression Zone
The decompression zone is an area just inside a store's entrance, where customers adjust to the store's environment and unconsciously make decisions about continuing their shopping journey.
Online Shoppers
Individuals who purchase products or services over the internet, utilizing electronic platforms for transactions.
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