In Restructuring Corporate Thinking, Top Management Should

question 83

Multiple Choice

In restructuring corporate thinking, top management should

• A)identify potential entrepreneurs after an innovation program is in operation.
• B)make the entrepreneur follow strict corporate guidelines.
• C)promote entrepreneurship through experimentation.
• D)create diversity and order in strategic activities.

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Definitions:

Segmentation Basis

The criteria or basis used to divide a target market into distinct groups, allowing for more tailored and effective marketing strategies.

SELL Sequence

A series of steps in the selling process, often acronymized to Show features, Explain advantages, Lead into benefits, and Let the customer speak.

Sales Presentation

A formal discussion or demonstration aimed at persuading an audience to purchase a product or service, focusing on features, benefits, and value.

Consumer Objections

Concerns or hesitations that a customer expresses regarding a product or service, often stemming from perceived risks, pricing, or doubts about value.