Examlex
A 2007 report by the Department of Housing and Urban Development and a2012 report respectively estimated that there were 754,000 and 633,782 homeless people each night in the U.S.
Fighter Brands
Brands created by a company to compete directly against low-cost competitors in the market, often to protect the parent brand's market share.
Low Price Competitors
Companies that compete primarily on price, often by offering similar products or services as higher-priced competitors, but at lower costs.
Enhanced Brand Equity
The increased value brought to a brand by consumer perceptions of high quality or positive experiences associated with the brand.
Line Extension
The development and introduction of additional items in the same product category under the existing brand name.
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