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Explain the Reasons for the Relative Success Story of Curitiba

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Essay

Explain the reasons for the relative success story of Curitiba, Brazil.


Definitions:

Communications Budget

An allocation of funds dedicated to all aspects of an organization’s communication efforts, including advertising, marketing, public relations, and social media outreach.

Internet-Based Applications

Software programs that operate online via the internet instead of being installed locally on a device.

Social Media

Platforms that enable users to create and share content or participate in social networking online.

Facebook

A social networking site that allows users to connect with friends and family, share content, and join or create groups.

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