Of the Following, Which Is More Likely Than the Others

question 80

Multiple Choice

Of the following, which is more likely than the others to be deemed a potential danger of social lending?

• A) high funding success rate
• B) business plan disclosure
• C) potential tax advantage
• D) regulatory certainty

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Definitions:

Halo effect

A cognitive bias where the impression of a person, brand, or product in one area positively influences one's opinion or feelings in another area.

Consistency Principle

The psychological tendency for individuals to seek harmony and consistency among their beliefs, attitudes, and behaviors.

Sleeper Effect

A delayed increase in the persuasive impact of a message, where the message becomes more effective over time after the initial exposure.

Buzz

The word-of-mouth communication that customers generate about a product, service, or company, often seen as a powerful marketing tool.